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Designing with wit and warmth: Aayushi Doshi on color, conversation, and the joy of being seen

Writer: Hitanshi Shah
Hitanshi Shah
Aug 3
1 min read

Updated: Sep 6

Aayushi Doshi designed condom packaging you would proudly leave on your desk. Her ideas are just as unwilling to hide. With candy-bright envelopes, hand-drawn bugs, and profanity made to dance, she uses humor to open conversations about sexual health, critical thinking, and belonging. All that neon is doing real work, making difficult subjects feel less clinical, less preachy, and more human. In Doshi's world, even a tiny smile counts as proof of connection.
Aayushi Doshi designed condom packaging you would proudly leave on your desk. Her ideas are just as unwilling to hide. With candy-bright envelopes, hand-drawn bugs, and profanity made to dance, she uses humor to open conversations about sexual health, critical thinking, and belonging. All that neon is doing real work, making difficult subjects feel less clinical, less preachy, and more human. In Doshi's world, even a tiny smile counts as proof of connection.

Meet the mind behind the color, published on the Savannah College of Art & Design's LinkedIn → https://www.linkedin.com/pulse/designing-wit-warmth-aayushi-doshi-f4zje


 
 
 

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